Make growing your audience a priority. You can create the best social media posts or emails, but to work, people have to see them. This means having followers, connections, and friends on social media, and a healthy email database. The bigger your audience, the more visibility you have, which means more opportunities for engagement – but it’s really important to grow your audience organically – don’t buy lists!

The best thing to do is to simply ask. Ask people to follow or connect with you on social media, but follow them first. Go to networking events to meet realtors face-to-face and ask for their contact information. And since they’ve met you in person, it’s a warmer first email, so they are more likely to engage and less likely to unsubscribe.

Here are some strategies to help you achieve this:

1. Create Good Content:
Content is king. Produce engaging, valuable, and shareable content that resonates with your target audience. This will encourage people to follow you and sign up for your emails.

2. Consistency is Key:
Maintain a consistent posting schedule. Regular updates keep your audience engaged and help you stay on their radar.

3. Know Your Audience:
Understand your target audience’s preferences and interests. Tailor your content to their needs and desires.

4. Interact and Engage:
Respond to comments, messages, and mentions promptly. Engaging with your audience builds a sense of community and loyalty.

5. Contests and Giveaways:
Organize contests or giveaways that require participants to follow your social media accounts and subscribe to your email list for a chance to win prizes.

6. Email List Building:
Offer incentives like $5 gift cards to Starbucks, or discounts in exchange for people subscribing to your email list. Make the sign-up process easy and clear.

7. Analyze and Adjust:
Monitor the performance of your social media and email marketing efforts and if needed, adjust your strategy based on the data and feedback you receive.

Be active in growing your audience – it doesn’t happen on its own! It’s a little bit of work but it will pay off. Remember that growth takes time, and building a genuine and engaged following is more valuable than having a large but uninterested audience. Be patient and persistent in your efforts, and adapt your strategy as needed based on the results you see.