Marketing Resources for Inspectors
Insider Advice on How to Market Your Home Inspection Business
Email Can Influence TWO Customer Categories
As a home inspector, you technically have two categories of customers.Category #1: Real Estate AgentsMost home inspectors invest the majority of their marketing efforts into...
The Power of Referral Marketing: Transforming Customers into Advocates
Word-of-mouth, or referral marketing, is a powerful tool that leverages real estate agents, satisfied customers, and other associates to promote you and your business. In...
Emails: A Must-Have Marketing Tool
In the digital marketing landscape, home inspectors face the same unique challenges as we all do. Social media and pay-per-click advertising have their limitations,...
The Power of Storytelling: Fostering Connections, Igniting Inspiration, and Catalyzing Change.
Storytelling is an ancient art form. From the earliest cave paintings to film — and today, the digital realm — we have always been drawn...
Solving Puzzles: The Art of Effective Marketing in Addressing Pain Points
At its core, marketing is not merely about selling products or services; rather, it's a powerful tool for solving problems and alleviating pain points...
Why Getting Personal in Your Marketing Matters
It's challenging enough to cut through the noise and crowds that come with the digital space. And even when you do - you not...
How To Tell A Story
Telling a good story for marketing your business is a powerful way to engage your audience and create a memorable brand identity on social...
Always Be Marketing
When it comes to effective marketing, consistency is key. A well-thought-out and sustained marketing strategy is a crucial element to not only grow but keep...
Is Your Home Ready for the Holidays
The summer days are behind us, and back-to-school season has passed. Now, as we turn our attention to the approaching holidays in December, it's...
How to Grow Your Audience
Make growing your audience a priority. You can create the best social media posts or emails, but to work, people have to see them....
The Importance of Differentiation
A series of blogs about creating a personal brand as a home inspector. Introduction: Have you thought about what makes you appreciably different...
What Homebuyers are REALLY Looking For in a Home Inspection
As a home inspector dealing with the day-in and day-out of performing inspections, it can be easy to lose sight of your customers’ motivation and...
Expand Your Network: How to Supplement Your Knowledge by Tapping the Experience of Other Professionals
Every home inspector comes into the inspection business with a different set of skills, and no inspector is an expert in every discipline that’s required...