Step 1:
You subscribe to one of our monthly marketing content plans.
We offer six ways you can access the marketing content you need.
LAUNCH PLANS:
SOCIAL MEDIA ONLY – We publish 4 social media posts for you every month
EMAIL ONLY – We send out 2 emails for you every month
SOCIAL MEDIA & EMAIL COMBINATION – We publish 4 social media posts AND send out 2 emails for you every month
PERFORMANCE PLANS:
SOCIAL MEDIA ONLY – We publish 8 social media posts for you every month
EMAIL ONLY – We send out 4 emails for you every month
SOCIAL MEDIA & EMAIL COMBINATION – We publish 8 social media posts AND send out 4 emails for you every month
Step 2:
Every month, we’ll create and implement engaging marketing content for you.
Step 3:
You manage follow-up and interaction with your audience.
Over time, an organized digital media campaign will create awareness with new agents, keep you top-of-mind with “friendly” agents, and enable you to stay in touch with prior homebuying clients.
This opens the door for more interaction, more inspections, and even sales of ancillary services, if you’d like.
Here’s what you can expect.
It’s important to have realistic expectations about the results of a digital media program, as some elements of the program will yield results more quickly than other elements. Here are some typical examples, but your results may vary.
Campaigns to “friendly” real estate agents:
This is an easy way to supercharge your communication with agents who are already referring you to homebuyers. By staying in touch with these “friendly” agents through email and social media, you’ll help assure you’re maintaining the kind of “top-of-mind” awareness that will prompt them to continue to think of you whenever their clients need a home inspection.
Because these agents already know and trust you, the impact of these campaigns can be immediate.
Campaigns to prospective real estate agents:
Most inspectors can identify several successful agents from whom they’d like to receive referrals, but it can be difficult to get the attention of these top producers. Communicating consistently over time with these agents via email and social media can foster awareness of your inspection services, which is the first step in an organized sales process.
Influencing top producing agents who aren’t familiar with you is a function of consistency over time, so these programs tend to be more long-term, but they can prove to be lucrative if they lead to success.
Campaigns to prior homebuyer inspection clients:
Homeowners for whom you’ve conducted a home inspection in the past are likely to feel favorably about your knowledge and experience – that is, until they completely forget you! Email and social media are inexpensive tools that can keep you in front of these former clients, who can be excellent sources of “friends & family” referrals, and who may buy another home inspection from you when they purchase another home. These former clients may also be interested in a home maintenance program, or an ancillary inspection such as mold, radon, or WDO.
Homebuyer clients are typically appreciative of helpful home maintenance tips from someone knowledgeable and dependable, and consistent communications with your prior clients can help place you in that role. Homeowner needs are unpredictable, and results from these campaigns are equally unpredictable, but maintaining awareness is always a good first step toward a sale.
Monthly Content Marketing Plans & Pricing
Select the plan that delivers the monthly marketing support your business needs.
LAUNCH PLAN
PERFORMANCE PLAN
Please note: To enable email list management and distribution of emails, clients of Easy Home Inspector Marketing are required to maintain an account with Constant Contact, our designated email management system. Constant Contact account fees start at $35 per month, and are variable based on the number of contacts in the client’s email list. This cost is in addition to the monthly cost of your Easy Home Inspector Marketing subscription. For a limited time, clients who sign up for Constant Contact through Easy Home Inspector Marketing qualify for a discount of 30% off normal fees for the first three months of service.* Contact Easy Home Inspector Marketing for more details or for an exclusive Constant Contact link that will enable access to the discount.
*Offer subject to change without notice. Constant Contact account fees are payable directly to Constant Contact, not to Easy Home Inspector Marketing, LLC.
