Why You Should Post Selfies on Social Media for Your Business
Posting a selfie is more than just something fun to do on social media – or maybe for you, it’s not fun. Either way, for businesses, especially small ones, using selfies in your social media plan can have a big impact on your business’s perception, engagement, and overall success. Here’s why:
1. Humanizes Your Brand:
Social media is super crowded, which makes standing out very hard. Selfies allow you to humanize your brand, offering a face to the name that customers can connect with. And by showing people you are more than just an inspector – you become more relatable and approachable, an image that customers feel comfortable engaging with. Take a selfie in front of something funny, like an interesting picture, decoration, or a DIY disaster to show your sense of humor.
2. Increases Engagement:
Selfies are personal and relatable, which encourages more interaction from your friends and followers. Posts featuring human faces are more likely to receive likes and comments on platforms like Facebook and Instagram. This increased engagement not only strengthens your relationship with your audience but also boosts your social media algorithm ranking, leading to greater visibility.
3. Builds Trust and Transparency:
Trust is the foundation of any successful business-customer relationship. Posting selfies, especially those that give a glimpse into who you are, can increase trust, making customers feel more secure in their decision to engage with you.
4. Fresh, real-time content:
In an era where content is king, being able to post quickly and authentically is a must. Selfies are perfect for real-time marketing efforts, allowing you to take advantage of events you’re attending, important or unusual inspections, or milestones without the need for high-cost content that takes a lot of time and effort.
5. It’s Cheap!
For many small businesses, budget constraints can limit marketing efforts. Selfies are a cost-effective tool that requires almost no resources. With just a phone you can produce engaging, authentic content that resonates with your audience, ensuring your social media platforms remain active and engaging without breaking the bank.
Conclusion
The authenticity and relatability that selfies provide can be the key to unlocking deeper connections with your audience and driving your business’s success. Remember, the goal is to be authentic and relatable. Your selfies don’t have to be perfect; they just have to be you.